Logo design | Packaging | Editorial
The concept was to create a tofu packaging that would be simple, and easy to recognize. The concept of the O is to symbolize the shape of a soybean. Making the package transparent reveals the freshness and quality of the tofu.
Illustrator | InDesign | Photoshop
These ideas deal with layers of transparency. I thought it would be neat to relate the graphics to the process of turning solid soybeans (opaque white) into tofu by adding a coagulate and water (transparent). The firm tofu would be the most white and the soft would be more transparent because it contains more water.
Here are some shots of the tofu from different angles.
Tofu at the Store
Here is what the product looks like in a grocery setting.
Tofu Too Magazine
The idea of this quarterly electronic magazine was to highlight the benefits of this wonderful food. Each magazine would have recipes, and talk about healthy eating habits and restaurants that feature special tofu dishes.
Part of the magazine would showcase recipes using tofu and will also highlight restaurants that feature special dishes created with this ingredient.
Jim Ruck Design © 2018