Logo Design

Rutledge Hall T-Shirt


Mari (teacher)


Illustrator  | Photoshop


Jim Ruck

Every Friday teachers at Rutledge Hall Elementary School wear outfits showing their spirit-wear. I was contacted to create a logo for the shirts that would have a modern feel and stand out against other existing designs.

Initial Logo Ideas

At the beginning I came up with designs using the jaguar (their mascot), the year 2017/2018 and typographic concepts using their school name.

Logos on T-shirts

I mocked up some designs onto t-shirts to show the client. Two had a silhouette of the jaguar and the other two were more focused on type and the school year 2017/2018.

Refined Logos Ideas

We decided to take out the date because the teachers could possibly use it the next year too. Some of the designs with just type looked really nice but we went with the Jaguar and the school name for the logo.

Final T-Shirt Design on Shirt

I thought adding the eyes of the jaguar was important because it engages the viewer. I played around with the three logos above and decided to pursue the one where the type in underneath the face and includes the nose.

Jim Ruck Design © 2018